DIGITAL MARKETING PORTFOLIO

ONLINE MARKETING PROJECTS

Unilever

About the company

Unilever is a multinational corporation selling consumer goods including foods, beverages, cleaning agents and personal care products. Every day, 2.5 billion people use Unilever products to feel good, look good and get more out of life. With more than 400 brands bought in 190 countries, they have a unique opportunity to work with consumers to make sustainable living commonplace.

Project info

Project Based [Mar. 2020 – Current]

Multilingual PDC Insights Analyst for Unilever´s brands

Digital Marketing Tasks

Data Analysis | Quantitative Analysis | Qualitative Analysis | Marketing Strategy | Brand Strategy | Business Strategy | Social Listening | Brandwatch | Desktop Research | Google Keyword Planner | Microsoft Excel | Microsoft PowerPoint | Briefing Calls | Search Reports | Social Media Reports

 

Online Marketing Deliverables

Support brand and innovation decisions by creating detailed social media & search reports based on relevant data analysis.

MARKETING GOALS ACHIEVED 100%

Leica biosystems

About The Company

Leica Biosystems is a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis. They are committed to delivering Accuracy, Quality and Workflow Efficiencies to help advance diagnostic confidence.

 

Project Info

Long term collaboration [Jul. 2017 – current]

Multilingual SEA consultant for the Spanish, English, German, Italian and French PPC accounts (Google Ads & Microsoft Advertising). 

Digital Marketing Tasks

Manage the European (EMEA) SEA Accounts | Budget Management | Keyword Research | Competitor Analysis | Data Analysis | Reporting | Remarketing | Landing Page Creation & Optimization | Banner Design

 

Online Marketing Goals

  1. Increase Lead Actions with +20%

  2. Increase Sales Funnel with +50%

Online Marketing Results

  1. Increased Lead Actions with +37%

  2. Increased Sales Funnel with +164%

MARKETING GOALS ACHIEVED 100%
Portfolio-8_RECHANEL Online Marketing
Pall_Corporation_Partner_Rechanel_Marketing_Online

Pall Corporation

About the company

With more than 10.000 associates in 80 locations worldwide, Pall Corporation enables customers to advance health, safety and environmentally responsible technologies. 

Their industry-leading position is built on innovative technologies and solutions that protect critical operating assets, improve product quality, safeguard health, and minimize emissions and waste.

Project info

Long term collaboration [Mar. 2020 – Current]

 

Multilingual Digital Marketing Specialist for the French, German, Spanish and Italian PPC accounts.

 

Digital Marketing Tasks

Manage international PPC Accounts | Budget Management | Keyword Research | Competitor Analysis | Data Analysis | Landing Page Translation

 

Online Marketing Goals

Create Brand Awareness in EMEA and South America

Online Marketing Results

Increased Website Traffic & Lead Actions significantly

MARKETING GOALS ACHIEVED 100%

Petcurean

About the company

Petcurean is an important Canadian company with worldwide distribution. They create premium quality, nutrient-rich food that’s right for pets, to help our dogs and cats get the most out of their lives with us. Driven by the idea that pets deserved better: that pets deserved food that was made with the same love and care as we put into preparing meals for our own families. With every decision they take, every recipe they create, they put pets first.

 

Project info

Project Based [Nov. 2019 – Aug. 2021]

 

Social Media Management for the Dutch Facebook & Instagram accounts.

Digital Marketing Tasks

Manage the Dutch Social Media Accounts for Petcurean, GO! Solutions™ and NOW FRESH™ | Develop Brand Strategy | Banner Design | Post Planning | Blog Management | Contest Management | Audience Engagement | Paid Advertising in Facebook & Instagram 

Online Marketing Goals

  1. Create Brand Awareness in the Netherlands
  2. Increase Website Traffic with +300%

Online Marketing Results

  1. Increased nº of Followers organically
  2. Increased Website Traffic with >300%
MARKETING GOALS ACHIEVED 100%
Portfolio-7_RECHANEL Online Marketing
Portfolio-10_RECHANEL Online Marketing

Expondo

About the company

Expondo is one of the leading marketplaces for professional equipment in Europe. They support their customers in areas such as food service and
skilled crafts and trades with a selection of more than 3,000 products and service that meets the needs of experts.

 

Project info

Long term collaboration [Jul. 2018 – current]

Digital Marketing Specialist for the Dutch and Spanish Google Ads & Microsoft Advertising accounts. 

Digital Marketing Tasks

Manage the Dutch, Spanish and Portuguese SEA Accounts | Create new PPC campaigns | Restructure +150 campaigns | Budget Management | Keyword Research | Competitor Analysis | Data Analysis | Reporting | Remarketing | Banner Design

Online Marketing Goals

  1. Increase Conversions with +20%
  2. Increase Conversion Value with +20%

Online Marketing Results

  1. Increased Conversions with +176%
  2. Increased Conversion Value with +119%
MARKETING GOALS ACHIEVED 100%

Essentra Components

About the company

Essentra Components is a leading international provider of essential components and solutions. They focus on the distribution and light manufacturing of large volumes, generating components for customers from a wide variety of geographical areas and final markets.

 

Project info

Long term collaboration [Jan. 2018 – Current]

International Google Ads Expert for the BENELUX, Spanish, Austrian, Swedish and Finnish SEA accounts.

Digital Marketing Tasks

International Project Management | Manage the Dutch, Belgian, Luxembourg and Spanish SEA Accounts | Restructure +200 campaigns | Budget Management | Keyword Research | Competitor Analysis | Data Analysis | Reporting  

Online Marketing Goals

  1. Increase Sales Revenue with +20%
  2. Increase Conversion Rate with +25%

Online Marketing Results

  1. Increased Sales Revenue with +43%
  2. Increased Conversion Rate with +47%
MARKETING GOALS ACHIEVED 100%
Portfolio-9_RECHANEL Online Marketing

DIGITAL MARKETING PORTFOLIO BY

Regan Chanel

Founder & CEO of
RECHANEL Online Marketing™
Portfolio RECHANEL Online Marketing

AREAS OF EXPERTISE

SEARCH ENGINE ADVERTISING

SEO META TAGS OPTIMIZATION

SOCIAL MEDIA MANAGEMENT

SOCIAL MEDIA MARKETING

WEB ANALYTICS

BANNER DESIGN

RETARGETING

BRANDING

AGENCY JOBS

Since March 2018 | RECHANEL Online Marketing

Founder & CEO

Mar 2007 - Current | Hurra.com

Freelance Senior SEA & SMM Manager

Sep 2017 - Mar 2018 | Echo Marketing

Freelance Digital Marketing Specialist

Feb 2017 - Feb 2018 | Tribal / RIFF Digital Marketing

Freelance Search Engine Marketing Specialist

Jul 2016 - Feb 2017 | Lead Tactics

Freelance Search Engine Marketing Specialist

EDUCATION

Barcelona, Spain 2014-2015 | European Business School

MASTER DEGREE “MARKETING & ADVERTISING”

Certifications

GOOGLE ADS

SEARCH, MOBILE, VIDEO, DISPLAY, SHOPPING

MICROSOFT ADVERTISING

BING ADS ACCREDITED PROFESSIONAL

FACEBOOK ADVERTISING

CERTIFIED PRODUCT DEVELOPER 1

GOOGLE ANALYTICS

CERTIFIED GOOGLE ANALYTICS

LANGUAGE SKILLS

DUTCH 100%
ENGLISH 95%
SPANISH 95%
GERMAN 85%
ITALIAN 80%
FRENCH 50%

PERSONAL SKILLS

Accurate, Creative, Flexible, All-Round, Experienced, Disciplined, Motivated, Excellent Comunications Skills

Client´s Reviews Regarding my Digital Marketing Portfolio

Regan was an amazing team member and a great collaborator. She was quick to clarify anything that was unclear to her and delivered a strong analysis. She was very accessible, open to feedback and very engaged.
Monica MaionchiPDC Insights Analyst - Global F&R, Foods
Monica Maionchi
Regan has been working for 3 years on the Spanish, English, German, French and Italian accounts. It´s very difficult to find a SEA consultant who speaks all these languages and she masters them all. She also quickly understood the scope of our business, met her deadlines and acknowledged our products and their challenges such as having regulated approved ads and landing pages.
B. HelaryGlobal Digital Marketing Manager
B. Helary
We started working with Regan in 2017 and are very happy since day one. We really appreciate her reliability, her engagement and her kind personality. Regan always gives her best to support us reaching our targets and she never misses deadlines. Further we can always relay on her regarding communication and honesty. One more plus are her huge language skills – Ideal for our international operating company.
C. SeifertOnline Marketing Manager
C. Seifert
Regan did a great job with following the structure and paying attention to detail. All of that with little management. So very well acknowledged. Overall she is a very good analyst and loved to have her!
Olga GiannoudiCMI Commerce UKI - Marketing
Olga Giannoudi
I´ve worked with Regan on some huge projects and she has been great to work with. Focused, hard working and knowledgeable.
G. BarryPPC Executive
G. Barry
Regan helped us setting up and managing our Google Ads campaigns – and they work. Communication with her is easy – she is always polite and responsive. There were absolutely no problems so far and we are very happy with her work. She gets the job done. Thanks Regan!
T. NguyenCEO
T. Nguyen
Regan was a great resource who helped us to translate and launch Adwords campaigns into new markets. We got timely communications and updates from her throughout the process.
P. McCaugheyE-Commerce Manager
P. McCaughey
Since the start of our company, Regan has helped us set up and manage our online marketing. Very pleasant to work with, quick responses and she has a broad knowledge of online marketing.
E. DonkerslootCEO
E. Donkersloot
Regan has performed various online marketing activities for us, including the setup for our German Google Ads campaigns. Her Dutch background and years of experience in online marketing in Germany is the ideal combination for us. The communication runs smoothly and the work is performed well and quickly.
S. SchuurmansCEO
S. Schuurmans
It was a pleasure to have Regan work for us, Communication has been straightforward and the quality of work has been very good and fast delivery. Would hire her again.
R. FraedermannSEM Expert
R. Fraedermann
Communication, collaboration, feedback and deadline was all very thoroughly met in this great project. We at Footway have lots of experience working together with freelancers and we are very pleased with this result.
A. AbergSEO Coordinator
A. Aberg
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